We search the globe for socially responsible brands to include in each BLASTTM box. Choulala makes it easy for kids to dress themselves and express themselves.
We've designed each Choulala Box to contain quality, stylish and most importantly -kid-pleasing- essentials. Handpicked for each season and full of style possibilities, we believe that less is more! The clothes in our boxes are carefully selected for maximum versatility, so your kids can wear them in whatever combinations strike their fancy and look great at playdates and parties alike.
Kids don't need a ton of clothes. They need pieces that can be mixed and matched to create different styles.
While we pride ourselves on being fashion forward, we want to be more than just that! We are passionate about empowering kids to express themselves through style while also learning to dress and build an ethical wardrobe. All our designs are handpicked and sustainably made. We support independent designers and/or those that employ women because we believe 'Nice Is Always In Style!'
We work hard to partner with clothing brands that are socially conscious.
Life as a working mom of two is unforgiving. Making the most of your time becomes an obsession. Scouring traditional retailers in order to shop for my kids` wardrobe needs was time consuming and exhausting. Nor could I find a one-stop online retailer that could help simplify the process of what they needed each season.
I also discovered that our kids` sense of independence starts as early as 2 years of age, when they exert their will of what they want to wear each morning; aka `wardrobe tantrums`. That`s why I founded Choulala Box and the BLAST™ Method as an easy and fun to remember acronym for kids to learn all 5 categories of a wardrobe.
I found when they know these categories and how they work together to create outfits each day, they will literally have a BLAST™ in dressing themselves to express themselves. And you will have one less battle to deal with each morning, like my family and I do now!
~ Rola Amer